SVR sponsor Burson-Marsteller is a leading global public relations and communications firm that develops smart, strategic communications programs to help its clients build stronger brands and corporate reputations. We recently spoke with the company about its commitment to good corporate citizenship and its contributions to the Bay Area community.
SVR: How does Burson-Marsteller support the Silicon Valley community?
Burson-Marsteller: From a business perspective, we partner with some of the iconic brands in Silicon Valley, including Intel, HP, and SAP. But we also believe in giving back to the community. We’re actively involved in the Greater Bay Area chapter of the Leukemia & Lymphoma Society, supporting their annual Light The Night walk to raise awareness and funding for life-saving cancer research, and we’ve worked on projects with the Boys & Girls Clubs of the Peninsula.
SVR: What inspired you to become involved in Silicon Valley Rocks?
Burson-Marsteller: You could say we’re with the band. Some of the communications professionals and journalists who are giving their time to perform at Silicon Valley Rocks are people we work with every day. That was our inspiration. But beyond that, we counsel our clients that being a good corporate citizen is the right thing to do, and sponsoring Silicon Valley Rocks is one small way for us to take this counsel to heart.
SVR: Do you have a burgeoning band or musicians at Burson-Marsteller?
Burson-Marsteller: We do have a few aspiring musicians who are checking our virtual rehearsal space, but we have no tour details at this time.
SVR: Why do you feel it’s important keep music education in the schools?
Burson-Marsteller: Thinking creatively is how we overcome challenges and break new ground, and that applies to the communications business and to society at large. The earlier we encourage young minds to think creatively through music and other arts programs, the better for us all.