About Silicon Valley Rocks!

Silicon Valley Rocks! (TM) was founded in 2008 by Alison Murdock—a vocalist, occasional keyboard player, fairly intermediate bass guitar player (and mom.) Her dream was to create a new type of networking event for not only tech geeks but music geeks too. Every year 6-8 bands comprised of tech folks who moonlight as musicians (or vice versa) get a chance to rock out for the benefit of Music in Schools Today, a San Francisco-based organization that keeps music in the classrooms.

Who we are

Alison Murdock, Founder
Silicon Valley Rocks! is produced by Alison Murdock, a Silicon Valley lifer who is a total music geek. She has many years in the tech media business and was recently the VP of business development at Gigaom. She is also the co-founder of Songcrusader, a music licensing solution for filmmakers and video producers. Alison is a board member of Music in Schools Today.

Jennifer Bergeron, Publicist & Promoter
Jennifer Bergeron is the web editor for Guitar Player, Bass Player, Electronic Musician and Keyboard Magazines and the “Jenn” in Jennerate Media managing social media and tour marketing strategy for a roster of bands and artists that includes Grammy Award winners and Rock & Roll Hall of Fame inductees.

Michele Maguire, Advisor
Michele Maguire has joined Silicon Valley Rocks for the 5th Anniversary event. Michele is a global media executive, with many years of experience managing content and events in the technology and games industries. Contact Michele for questions about sponsorships.

Barbara Shapiro, Business Development
Barbara Shapiro is a seasoned strategic marketing and sales executive with a 25-year+ history of developing and implementing strategic plans that help companies/organizations grow their business and brand awareness to the public and/or industry through sales, marketing and fundraising activities.

Dawn van Hasselt, Operations Manager
Silicon Valley Rocks! is logisitically organized by Dawn van Hasselt, an entrepreneur who founded Dawn Michelle Events. Dawn has 15 years of musical schooling and even performed with the San Francisco Girls Chorus in Japan. She now is an event planner catering to tech conference, weddings, corporate functions, and non-profit events. This is her second year working with Music in Schools Today to put on Silicon Valley Rocks!


About Music in Schools Today

Since 1983, Music in Schools Today (MUST) has served public school grades K-12 in the San Francisco Bay Area. They are a 501(c)3 tax exempt nonprofit. MUST is the Bay Area’s answer to the crisis in music education. Despite extensive research indicating that music instruction supplies intellectual, emotional and physical components critical to children’s development, music and arts programs are often the first victims of budget cuts. MUST combats this trend with a comprehensive set of programs that are resistant to budget slashing. MUST serves over 21,000 children and youth annually in schools and community centers, conducts research and development and advocates to restore music as an essential principle of pre-K through 12 education.

Meet the MUST Board and Staff (you’ll be impressed!)

More questions? Contact us! 

Fill out my online form.